SEM + SEO + SMM

SEM, SEO, SOCIAL MEDIA AND THEIR CONNECTION TO EACH OTHER

Most people who have just got started in their online ventures usually focus too much on SEO. It’s no secret that its really one of the biggest misconceptions most beginners and even experienced guys run into as far as their online businesses are concern.

SETTING UP SOME INITIAL THINGS

So what does these three things have something in connection? When building a website or any online-based project, you want to build SEO in it from the get-go. You want to optimize it for those key terms that you’re looking into from the start. “How can I do that, I don’t even have content yet?” Yes, you’re right but every websites set up things from the start that would give you a dramatic effect later on. For example, if you are building a site based on a WordPress platform, you can start fine-tuning the site’s search goals by doing the necessary things like adding an All in One SEO pack, canonicalizing the domain, setting up the meta descriptions properly and creating a robots.txt (and many more of course). These are the things that you can already do from the start yet it doesn’t take that much to do those. On the flip side, it may not yield that much results for the first few months but its future benefits would be enormous for sure.

Search Engine Optimization isn’t a short-term goal in the first place right? Organic rankings is something that can be achieved over time and with lots of traffic from search engines.

BEFORE THE SEO OUR SITE PICKS UP

Now we all know that ranking in search engines does not happen overnight, but does that mean we’re going to wait that long before doing anything? No! That means we have to work on something that would alleviate the lack of traffic from our new site.

There are two things that you can do that would offset the need for SEO for short term. One is utilizing social media and the other one is via search engine marketing.

Social Media

Social Media is something that everyone these days wants to utilize but only few can do it well. With that our tip has always been to focus on one niche targeted network first and forget everybody else. If you’re into Stumble upon then focus on it, work on it first.

The problem with people is that they try to get everything from each and every social media sites but the truth is it’s never going to happen. These social sites have different audiences and you can only target the ones which is the most relevant to what your business is. Also social media has an effect to search rankings. Indirectly you can see that it can boosts links, search rankings and web traffic in particular.

Search Marketing

Unlike social media, search marketing does not have an effect with your search rankings. Instead this can be a quick way to boost your site’s traffic immediately from the start.

After we’re able to set up all the basic SEO-related stuff to our sites, we can immediately focus on running search campaigns for your sites via Pay Per Click. The way LotsWeb do it is to focus on the top three networks, Google Adwords, Yahoo Search Marketing, and MSN Ad Center. These three have the biggest market share and there’s no reason to go to other 2% of small search engines that can give you almost no traffic.

Running pay per click campaigns can be really tricky and hard. You need to focus on a lot of things like Ad copy, keywords, targeting different demographics, quality scores and a whole lot more.

LotsWeb knows not all of us can run PPC campaigns so there’s always an option of hiring a search marketing person or a team to run your campaign for you. This can be an investment on your part but the way our specialist team could do the job for you could later on offset your cost.

The logic behind running search campaigns is to immediately drive traffic to your site, find the top markets and top demographics for what your business is about and penetrating that market. LotsWeb could manage your campaigns effectively and as a return this could only give you the whole pie of what you are trying to achieve. LotsWeb could forever do these campaigns until your search traffic starts picking up. In short, SEM is for short term and SEO is for long term.

CONCLUSION

Driving traffic to your website, more generally your business is an unending cycle. LotsWeb as your trusted business partner continue to tweak and test things and try to find more sources that could give you the maximum return for what you spend.

These three components that LotsWeb mentioned namely SEM, SEO and social media play a key role for achieving your business goal. They have their own ideal time to get implemented and it’s all about connecting them and making them work harmoniously.

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