Google Analytics Help

Google Analytics provides powerful tracking for anyone with a web presence, large or small. It's one of the most powerful web analytics solutions on the market - and it's free for anyone to use. No matter how your website affects you and your business, Analytics has something for everyone.
Who can use Analytics?
How do I use Analytics?
How much does Analytics Cost?

Who can use Analytics

Executives can learn:

• Which marketing initiatives are most effective
• Accurate website traffic patterns/trends
• Which customer and customer segments are most valuable

Marketing Professionals can learn:

• Where visitors come from and what do they do on the site
• How can the website convert more visitors into customers
• Which keywords resonate with prospects and lead to conversions
• Which online ad or creative is the most effective

Content & Developers can learn:

• Where people leave the site
• Which pages retain visitors the longest
• What search terms people use to find the site

In addition, Google AdWords customers can see their Analytics data from inside their AdWords account—we've added a tab with your Analytics reports and settings. Just go to Reporting >Google Analytics. Plus, Analytics automatically tags your AdWords campaigns for detailed tracking. Finally, AdWords advertisers benefit from unlimited pageviews. To learn more, see the full list of benefits Analytics offers.

How do I use Analytics?

You can use Analytics to track a variety of web-based content.

• Tracking multiple websites
  Google Analytics will track as many websites as you own! We've provided multiple profiles in your account, so you can view individual reports for specific domains or subdomains.
• Tracking your blog, MySpace, or Facebook pages
  To use Google Analytics to track your pages on Facebook, MySpace, WordPress or other solutions, we recommend that you search for 3rd-party widgets that simplify the Analytics set up for pre-defined site templates. Since some content solutions (such as MySpace) do not allow you to insert your own JavaScript into pages, you may not be able to use Analytics in all cases. However, in most cases you will be able to find plugins or widgets that will help you use Analytics in your page.
• Tracking visits from RSS feeds
  In order for Google Analytics to track data, it is necessary that the Google Analytics tracking code gets executed. Since most RSS/atom readers cannot execute JavaScript, Analytics will not count pageviews that are loaded through an RSS reader. Analytics requires that the visitor execute a JavaScript file on Google's servers in order to track that pageview.
• Using Analytics with other web analytics solutions
  We invite you to run Google Analytics in parallel with any third-party or internal solution you've already deployed. You can try running Google Analytics on a subset of pages or on a microsite to see how much the additional reports, information, and AdWords support improve your conversion rates. If you find that it's successful for you, you can quickly and easily install it on the rest of your site.

How Much Does Analytics Cost?

Google Analytics is absolutely free! We're very pleased to be able to offer this web analytics solution for no charge, allowing anyone with a website to track conversion data, analyze the flow of visitors through their site, and identify elements of their site that could be changed to improve visitor retention.
Google Analytics is a free service that offers users up to 10 million hits per month. If your site generates more than 10 million hits per month, you are subject to certain data limits.

Get started with Google Analytics

3 steps to sign up and set up.

Step 1: Sign up for an account.

Visit the Google Analytics website to sign up for a new account. Click the Create an accountbutton and follow the on-screen instructions.

Step 2: Set up account properties.

Google Analytics is flexible and can support different account configurations, but your set up affects how data appears in your reports. To help plan your set up, consult the articles linked into our Overview of Analytics accounts, users, and data and the article About Properties.

Step 3: Set up your tracking code.

Include the Analytics tracking ID and code in your website or mobile app to collect and send usage data to your Analytics account. You can track multiple properties in the same account, but every property must be set up individually. Follow a different process to set up web tracking and to set up mobile app tracking.

If you link Google Analytics to your AdWords account, Analytics automatically tracks the behavior of visitors coming from your ads. This data gives can help you gauge the ROI of your AdWords budget and make informed decisions about changes or improvements to your AdWords account.

How Analytics Impacts Your Website Code

Google Analytics works by means of a small snippet of JavaScript code that you use on your website pages. That's it! There are no extra files to host on your website. This code snippet activates Google Analytics tracking for your site, which collects and sends visitor activity anonymously to the Analytics reports.
The Google Analytics JavaScript code is designed to be highly compatible with your website's existing JavaScript. The current tracking code uses the concept of namespacing, so that all functions reside under the _gat namespace. This means that all Analytics JavaScript methods have a unique name that will not duplicate or conflict with other JavaScript methods you might have on your site. The tracking code—in particular the Asynchronous tracking code—is designed for optimal performance for all kinds of websites.
Google Analytics also uses first-party cookies to collect information about visitors and to track your advertising campaign data. The Google Analytics JavaScript code is designed to be highly compatible with your website's existing cookie usage. All Google Analytics cookie names begin with _utm to prevent any naming conflicts between our cookies and your own.

LotsWeb

LotsWeb offers your company a comprehensive range of online marketing services such as Facebook and Twitter Advertising / Google AdWords Campaign / Yahoo! Advertising Account management. We provide you with customer focus based and cost-effective online marketing solutions that generate growth for your business.

Contact us at this This email address is being protected from spambots. You need JavaScript enabled to view it. for a non-obligatory discussion on how you can leverage on our expertise to achieve your business goals within your budget.

Successful SEM Campaign

International paid search offers the unprecedented ability to break into new markets with low upfront costs. However, a common mistake made by marketers when expanding to a new country is that they only translate ad text without taking into consideration all of the additional complexities involved.

An international campaign is not simply an extension of an existing local campaign. It has its own currency, language, culture and demographics. The campaign has to have the ability to customize parameters for local tastes and also to create common data that can be rolled up to a central location for analysis and optimization.

Here are seven tips that will successfully expand your paid search campaigns based on experience with global retailers and agencies in the US, Europe and Asia Pacific.

Choose your targets carefully.Search engine marketing (SEM) makes it easy to expand to every location, but analytics need to be checked carefully to identify visitors who search in English no matter where they are located geographically, whether from Berlin, Russia or Beijing. Make sure you have an accurate set of data before you strategize for a new country.

Always begin your campaign with a global plan. Once you have a representative selection of data, you can optimize on a country-by-country basis. This strategy will help you ensure that your campaign strategy is rooted in solid facts and your paid search budget provides a strong return on investment.

Manage the money.Having a common basis for currency is critical for conversion attribution and analyzing Return on Investment (ROI). In the ideal case, all currencies will roll up to a master currency that is the most convenient for you. All values should be recalculated on a daily basis to avoid false conclusions due to widespread currency fluctuations.

There are tools out there that enable you to consolidate all currencies automatically to better evaluate ROI on a country-by-country basis. Look for the tools that provide the most convenient methods to produce the reports you need.

Make sure nothing is lost in translation.People don’t trust ads that sound like they are written by a non-native speaker. However, native speakers alone can’t do the work as well as native speakers with paid search experience. In addition, little things that give the local flavor such as accents, spelling and whether or not numbers are separated by commas or periods can also have an impact on search results.

The best way to check translations is to benchmark your ads with competitors and see how the top ranked ads are written.

Harvest local keywords.Keyword research should reflect the local culture of your target market. It is important to understand which words have the most positive association and are the most “clickable” in the given context and location. The best way to include what locals look for is to capture their actual search queries and turn those into effective keywords. Search queries can be captured using most tracking systems and web analytics platforms and added automatically to keep ads on target.

Take into account different demographics.Do not assume that different countries have the same culture and internet usage habits as others. For example, in markets where internet penetration is particularly low, ad scheduling doesn’t always work the way you might expect since many people can only access the internet at work. Don’t forget to factor in different work weeks, work hours and seasonal differences. For example, summer vacation in Australia occurs during the middle of winter in the US.

Always produce reports that will enable you to see consolidated data by different time periods and days of the week to identify patterns that are unique to individual countries.

Advertise on local-market search engines.It is very easy to go multinational without branching out beyond Google, but remember that there are local search engines out there with huge market share, such as Yandex in Russia and Baidu in China, that can help expand your market reach. Even though time investment in local search engines may feel like a big hurdle, often local search engines are less competitive and offer higher ROI.

Use local search engines as well as global ones, but make sure that you have integrated reporting to monitor and fine tune your results on a global basis. There are platforms that can provide a consolidated interface to manage campaigns for global and local search engines.

See the whole picture.To optimally manage your program, it is better to be able to analyze results based on each location, region and geography across search engines and languages. At the same time, enabling rollups at different levels can provide the right amount of granularity so account managers at every level can track and fine tune performance.

Make sure your tracking system is flexible enough to give you the data that you need in order to manage multi-national campaigns effectively.